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Subaru News

Subaru Models Awarded Four 'Top Picks' From Kiplinger's Personal Finance

-- Forester, Outback, Impreza Rack up "Best in Class" and "Best Resale" Awards

Kiplinger's evaluates "Best in Class" winners on performance, value and safety.  "Best Resale" winners were selected using the Kelley Blue Book's estimated trade-in price.

"We are very pleased that consumers who do their research with Kiplinger's Personal Finance

Read more...

Subaru of America, Inc. Reports Record January 2011 Sales

--Sales continue to climb in fourth calendar year of growth up 21% year-over-year--

CHERRY HILL, N.J., Feb. 1, 2011 On the back of record-breaking sales in 2010, Subaru of America, Inc. today reported a continued upward swing for the Subaru brand by posting record January sales of 18,858, up 21% versus January 2010.   Read more....

 

Subaru Launches Game Day Dog Walk Event for Super Sunday

- Subaru Celebrates the Love of Dogs with New Dog Tested. Dog Approved. TV Spots and Sponsorship of Animal Planet's Popular 'Puppy Bowl' -

CHERRY HILL, N.J., Jan. 20, 2011 / -- Subaru of America, Inc., while enjoying an epic "tail" of record sales, once more separates itself from the pack of Big Game advertisers with its "Dog Tested. Dog Approved." campaign and the new Subaru Game Day Dog Walk Event. The walk event, held on "Super Sunday," February 6, is a healthy, active alternative to sitting on the couch for an all-day football-watching marathon – and a great way for dog owners to get outside and show their love for their four-legged friends.  Read more...

 

Subaru Remains the Only Manufacturer With IIHS TOP SAFETY PICK for all Models

Subaru of America, Inc. today announced that for the second consecutive year, the Insurance Institute for Highway Safety (IIHS) has recognized it as the only automotive manufacturer with a 2011 TOP SAFETY PICK winner in every vehicle class in which it competes. The test results cap a year in which Subaru is poised to announce its best-ever sales record.

"We know our customers take their safety very seriously and so we are very pleased that IIHS has recognized us again as the only manufacturer with a TOP SAFETY PICK winner for all its models," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "This is an outstanding success and a tribute to the engineering that goes into our products. The IIHS reinforces to our customers that Subaru maintains the highest standards to produce vehicles that are fun-to- drive, durable, reliable as well as safe. " Read more...

Subaru Debuts Impreza Design Concept at Los Angeles Auto Show

Design concept hints at future model.

Interior integrates latest in infotainment and safety technology.

New-generation Subaru Boxer engine and CVT.

LOS ANGELES, Nov. 23, 2010 /PRNewswire/ -- Celebrating its record sales year, Subaru of America, Inc. has unveiled the Impreza Design Concept at the LA Auto Show, which previews the carmaker's new "Confidence in Motion" design and brand strategy. The Impreza Design Concept will remain on display throughout the show, which runs November 19-28 at the Los Angeles Convention Center. The Impreza has been Subaru's global compact car since 1992.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/subaru/47367/

(Photo: http://photos.prnewswire.com/prnh/20101123/MM06426 )

(Logo:  http://photos.prnewswire.com/prnh/20080325/SUBARULOGO )

Built to express possible future Subaru design elements, the Impreza Design Concept conveys a sporty and lively "four-door coupe" style. The Impreza Concept combines environmental compatibility and comfortable ride of the Impreza with the trusted performance that Subaru's Symmetrical All Wheel Drive provides. The designers blended two ideas - "dynamic flow and confident stance" - to showcase Subaru's engineering core values of dynamic performance, safety, driving enjoyment and quality. The Impreza Design Concept features a roomy four-passenger interior.

From the front, the Impreza Design Concept is clearly recognizable as a Subaru, with a hexagonal grille with spread wings in the center and hawk eye-style headlights. At the same time, the front view previews a new direction for the brand's design, with the hood, grille and headlights designed to project three-dimensional character.

Fin-shaped fog lamps, which follow the wing motif, emphasize a fresh expression of Subaru identity. The car's low-and-wide stance is meant to convey reliability, security, and safety. The design of the prominent wheel arches echo that message while also emphasizing the vehicle's All-Wheel Drive technology. The new-generation Legacy debuted this design feature.

In profile, the Impreza Design Concept shows a sleek, continuous line from the A-pillar, along the roof and through the C-pillar. The design yields both a roomy cabin and excellent aerodynamic performance. Subaru designers applied simple and clean lines and surfaces rather than complicated forms. This produces a contrast with the powerful fender design and results in a lean side view, accented by satin silver window frames. The wedge-shaped side rear-view cameras sit along the sharp line of the A-pillar.

At the rear, the hexagonal theme repeats with a garnish that radiates outward from the center. The rear lights also follow a sharp-edged theme, and are stretched into the body sides to join the character line along the car's flanks. The taillamp design features a unique layering and gradation to create the impression of depth.

The front and rear bumper corners, shaped in the wind tunnel, contribute to the car's overall aerodynamic efficiency. Diffusers on the underside of the rear bumper and the rear deck emphasize sportiness and also do their part for aerodynamics, contributing to vehicle fuel efficiency. The Sky Silver exterior color underscores the Impreza Design Concept's stylish and dynamic silhouette, and suggests a silver tone to be used on the next generation of Subaru vehicles. The high-luster silver aluminum wheels, with their five-twin-spoke design, convey vehicle lightness and agility. Carbon fins garnish the spokes, aiding brake cooling.

"Dynamic, Enticing, Secure" Interior

For the Impreza Design Concept's interior, the designers followed a theme of "Dynamic, Enticing, Secure." The smooth integration of the instrument panel with the door trim and armrests suggests sporty yet comfortable driving. The roomy platinum-leather four-seat layout envelops occupants. Dark blue piping and double stitching accent the leather. A "layered" approach to color, with the upper part light platinum and the lower part a shade darker, gives the interior a feeling of spaciousness and sophistication.

A large display in the center dash combines functions for navigation, vehicle information and audio. The touch panel technology provides ease of use, seamlessly melding information and entertainment features.

The platinum leather-wrapped steering wheel features D-shaped spokes set off by piano-black center sections. The wheel innovatively incorporates its own touch panels, giving the driver easy access to various vehicle functions.

New Safety and Performance

Subaru's own advanced driving-assist EyeSight system is installed along the front edge of the roof. The images the camera takes can be viewed on a monitor in the center of the gauge cluster, positioned for easy visibility. EyeSight is also networked with the latest in collision-prevention technology, underscoring the safety that customers expect from Subaru.

The combination of the 2.0-liter naturally aspirated Boxer engine with a Lineartronic™ Continuously Variable Transmission (CVT) represents Subaru's next-generation powertrain. A 2.5-liter version of this engine powers the 2011 Forester.

 

 

Subaru of America Supports Fall Car Care Month

Free Subaru Diagnostic Inspections Offered to Subaru Drivers in the month of October

 Subaru of America, Inc. announced October 1st that Subaru will be endorsing the Car Care Council's Fall Car Care Month, a nationwide October program highlighting the importance of regular vehicle maintenance.  To help Subaru owners heed the council's advice to "Be Car Care Aware," most Subaru dealers are offering free vehicle diagnostic inspections in preparation for the demands of winter driving.  Read more...

 

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