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Subaru News

09/01/2010

Subaru Rally Team USA Takes Two Podium Positions in Inaugural RallyCar Rallycross Exhibition

Cherry Hill, N.J., 8/29/2010 – Subaru of America, Inc. - tire walls exploding, cars going sideways and infield dirt going in all directions, would usually indicate accidents at New Jersey Motorsports Park, but this weekend the competitors, racing the inaugural RallyCar Rallycross Championship, showed nothing is off-limits. Subaru Rally Team USA drivers, Travis Pastrana and Dave Mirra, in their Subaru WRX STIs raced head to head with other entrants in this weekend’s Rallycross competition, placing second and third respectively in the all-wheel drive class. Read more...

 

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8/24/2010

Subaru iPhone cases are here.

3 Pack Assorted iPhone Covers or individual
Protective iPhone® case is made of flexible black silicone. Prevents scratches and helps extend the life of your valuable phone. Includes full access to display, controls and charger. Three per pack. Screened Subaru, STi® and WRX logos. Subaru Parts Warehouse.com Fits iPhone 2 & 3G
  Check them out...

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8/18/2010

Many people are still wondering where to use their Subaru Bucks. Look no further. Read more...

8/6/2010------------------------------------------------------------------------------------

Subaru Partners with Mount Washington Observatory to Help Raise Nearly $200,000

- Record Success at 10th Annual Seek the Peak Hike-a-Thon Fundraiser -

CHERRY HILL, N.J. -- Subaru of America, Inc. sponsored the 10th annual Seek the Peak hike-a-thon that raised a record-breaking $197,000 for the Mount Washington Observatory. A long-standing Subaru partner, the Mount Washington Observatory hosted a record 479 people that each met or exceeded the event's $100 fundraising minimum. Read more...

8/2/2010------------------------------------------------------------------------------------

SRT USA at X Games 16

In front of an excited audience that filled the L.A. Coliseum on Saturday to see fireworks in the form of Rally Car Racing and SuperRally, Subaru Rally Team USA (SRT USA) arrived with its two team drivers Travis Pastrana and Dave Mirra and guest driver Sverre Isachsen along with Subaru STI rally cars prepared by technical partner Vermont SportsCar. After some intense qualifying battles, the SRT USA seeding results were as follows for Rally Car Racing: Pastrana 2nd and Mirra 12th.  Read more...

 

7/30/2010----------------------------------------------------------------------------------

Subaru Announces Pricing for 2011 Impreza WRX and STI Models

Subaru of America, Inc. today announced pricing for the 2011 Subaru Impreza WRX and WRX STI models. Arriving in dealerships in September, the aggressively redesigned 2011 WRX starts at $25,495 for both the 4-door and 5-door models. The 2011 WRX STI 4-door is $1,000 less than the starting price of the 2010 5-door (non-Special Edition) STI at $33,995. Read more...

7/29/2010----------------------------------------------------------------------------------

Subaru Rally Team USA Debuts New 2011 Rally Cars at Speed with X Games Stars Travis Pastrana and Dave Mirra

-- Cars will compete this Saturday at X Games 16 --

-- Drivers Travis Pastrana, Dave Mirra and Sverre Isachsen pilot new 500-plus HP Subaru STI Rally Cars --

Subaru Rally Team USA unveiled its new 2011 Impreza WRX STI rally cars to journalists in dramatic fashion at the Pala Raceway in Pala, California. The team provided full speed ride-alongs to journalists during practice for the ESPN Summer X Games 16.  Travis Pastrana, Dave Mirra and new teammate, European Rallycross Champion Sverre Isachsen, demonstrated that they were ready for the SuperRally X Game competitions, being held at the Los Angeles Coliseum on Saturday, July 31st.     Read more...

 

7/2/2010 ----------------------------------------------------------------------------------

European Rallycross Champion Sverre Isachsen Joins Subaru Rally Team USA at X Games 16

Subaru Rally Team USA announced today the selection of Sverre Isachsen of Norway, the defending FIA European Rallycross Champion, to fill the team's guest driver slot at the 2010 ESPN Summer X Games 16 in Los Angeles, California on July 31st. Isachsen will join Subaru Rally Team USA star drivers Travis Pastrana and Dave Mirra for the debut of SuperRally at the X Games, each will drive a 2011 Subaru Impreza WRX STI modified for Rallycross with an over 550 horsepower Boxer engine and Symmetrical All Wheel Drive.
 Read more...

 

06/11/2010 --------------------------------------------------------------------------------

Subaru Releases Test Footage of Advanced Subaru WRX STI Research and Development from Nurburgring, Germany

CHERRY HILL, N.J., June 8 /PRNewswire/ -- Subaru today released footage covering advanced research and development carried out at the Nurburgring's racetrack in Germany, using a 2011MY Subaru WRX STI 4-door (sedan) test vehicle. Subaru has been using the famous Nordschleife course since 1992 for advanced R&D as well as tests of the WRX and WRX STI models. The video uploaded on the Subaru Global Site www.subaru-global.com features this year's development work. It is presented as a highlight of Subaru's persistent effort to stretch vehicle performance to unprecedented levels.

The concept of the 2011MY WRX STI is "The Fastest WRX STI Ever." At Subaru, the phrase "Fastest" refers to more than just top speed or maximum engine output. It implies driving with confidence. The WRX STI can be taken to its "fastest ever" performance by providing the driver with total driving control with confidence. Major upgrades to the 2011MY WRX STI focused on the chassis and suspension set-up, and tests at the Nurburgring demonstrated the supreme overall dynamics and linear behavior of the new STI. Tommi Makinen, the legendary four-time World Rally Champion, piloted the test vehicle for the development. He commented, "The car was controllable with precise and faithful handling even on tricky corners. I could easily predict the car's behavior. That is exactly what Subaru is offering, confidence. As a result, the 2011MY WRX STI test vehicle recorded 7'55''00, Subaru's fastest lap time ever, which is 4 seconds faster than the previous fastest time recorded in 2004."

The 2011MY WRX STI 4-door will go on sale world-wide this summer. Upgrades to the 4-door version will be carried over to the 5-door model.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

 

06/02/2010 -------------------------------------------------------------------------------

Subaru Sales Up 35-Percent for May

- Year-to-date Sales Up More Than 29,000 Units Through the Same Period Last Year -

- Subaru Outback, Forester and Legacy Vehicles Break Previous Monthly Records -

CHERRY HILL, N.J., June 2 /PRNewswire/ -- Sales for Subaru of America, Inc. continue to climb as the company sold 23,667 vehicles in May 2010 – a 35-percent increase over May 2009 sales of 17,505 units. Year-to-date sales totaled 104,359 units compared with 74,686 units sold through the same period last year. The previous best year-to-date sales were 76,088 units posted in 2008. May also represents the company's best May sales in history, beating the previous record of 18,436 units sold in 2008.

Additionally, sales for the Subaru Outback, Forester and Legacy vehicles continue to establish new monthly records for the company. Outback sales were more than double with a 124-percent increase, Forester sales resulted in a 29-percent increase and the Legacy posted a 19-percent increase over May 2009.

"We have consistently been achieving sales records over the past two years," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "That consistency shows the fundamental strength of the brand and reflects increasing awareness among buyers that our products provide a unique combination of safety, utility, performance and value."









May-10

May-09

% chg

May.-10 YTD

May.-09 YTD

% chg.

Legacy

3,586

3,022

19%

15,987

9,643

66%

Outback

7,630

3,400

124%

34,593

15,206

127%

Impreza

4,249

4,241

0%

17,315

17,116

1%

Forester

7,976

6,171

29%

35,328

30,068

17%

Tribeca

226

671

-66%

1,136

2,653

-57%

Total

23,667

17,505

35%

104,359

74,686

40%



"The Subaru brand is in a very good position in the industry with its market share at more than 2.3-percent and this is due to the hard work and dedication of our retailers, employees and independent distributors," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc.  "Without their combined efforts, we would not have been able to achieve our current level of success."

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.  All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru Parts Warehouse accepts Subaru Bucks for Subaru Parts purchases.

 



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